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The Implementation Of Marketing Strategies

5 / 5. 5

Category:
Marketing
Subcategory:
-
Level:
-
Pages:
21
Words:
6015
View Sample
The BBA discipline area of this project is Marketing Communications which is a subset of marketing. The American Marketing Association (AMA) defines marketing as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Researchers postulate that, although studies associated to identifying marketing strategies for small and medium businesses have been carried out and many theories could be applied to the marketing sector, the research in the area of implementation of one or two marketing strategies have been scarce or non-existent (Asomaning and Abdulai, 2015). Even as entrepreneurs possess an understanding of their products and services they are not skilled in the marketing field and thus struggle with implementing strategic planning, marketing plan, and other elements necessary for the company's success. Some scholars purport that, marketing strategies that are well-developed work well for medium and small companies if they are made and implemented by experts of the parent organization. While this may be true for franchisor enterprises like Mc Donald, it definitely would not work for small companies that have limited human resources and finances to expand on projects such as these. This research will focus on the impact of implementing marketing strategies at J'adore Wellness Studio in Trinidad. The purpose of this research is to explore how the implementation of one or two marketing strategies can assist the company grow and develop into a force to be reckoned with, which can ultimately have long-term survivability benefits. To accomplish this feat, previous research on marketing strategies were examined through the use of the assigned textbook, articles, journals, scholarly peer reviews and appropriate websites. Semi-structured interviews were conducted with managers using open-ended, pre-determined questions whilst...
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