Marketing Dissertation Examples

Digital Marketing Name Course Tutor Institution City Date Digital Marketing Introduction Digital marketing is where advertisements for different companies are done using the social media, as it is the new face of the letting your products be known more. Content marketing on the hand is the process of distributing the information to the desired audience….

Identifying Target Markets Name Institution Date Target Market for A Bank Non-customers Non-customers do not take part in operations of the bank. They are consumers and customers of competitive banks willing to engage in their first banking relationship. Banks target non-customers to expand their size of customers and grow the value of the bank. Non-customers…

Name Instructor Course DatePersuasive Analysis: Proactiv Commercial The Proactiv anti-acne commercial by Lindsay Lohan is one of the most persuasive television Ads. In this advert, Lohan, the speaker, uses different techniques and language selections to convince potential customers that Proactiv is the product of choice when it comes to treatment of acne and maintenance of…

Student Name: Course: Instructor: Date: Feedback Mr. Makino is an experienced individual who has successfully conducted his duties in the sector of marketing. He has managed to earn different awards due to the good work he has been doing and his outstanding personality. Mr. Makino is an individual who is focused on the success of…

Marketing strategy Name Institution   Marketing strategy Marketing involves a necessary communication on a particular product by the manufacturer to the target consumer who might be the potential buyers in the market. During marketing, the 4P’s is essential to consider whereby the strategy of selling is dictated by the price, the product, place, and the…

Name: Institution’s Name: Course: Date: Consumer and Business Marketing To sell a good as a manufacturer, one needs to understand the type of market they intend to have their products sold. Consumer markets are quite different from business markets. Therefore, I will use sales representatives who will help me have my goods sold to consumers…

Key Performance Indicator Name Institution Key Performance Indicator Key Performance Indicator (KPI) is a critical element in analyzing the effectiveness of a particular strategy related to supply chain in numerous organizations. Performance is often enhanced when weak links in the supply chain are regularly monitored. Organizational leaders should implement effective practices to ensure that the…

INTRODUCTION: The first chapter introduces the dissertation topic, including its scope and purpose. Specifically, it provides vital information about the research, its necessity, and structure. Also, it justifies and explains the applied and academic rationale. 1.1 Background and Rationale Digital marketing communication tools are on the rise among marketers in the UK alone (Bruwer et…

The BBA discipline area of this project is Marketing Communications which is a subset of marketing. The American Marketing Association (AMA) defines marketing as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Researchers postulate that, although studies associated…

Technical abilities as well as the increased level of innovation, creative industry has become very popular. In fact, it is the primary source of competitive advantage in several countries. Highly established creative industry production centers include Japan, U.S., and a greater part of Europe. However, there are emerging creative sectors in China and Korea where…

The Din Tai Fung Restaurant is an international brand ranked among the top in Southeast Asia. The Din Tai Fung restaurant has an inspiring beginning as it was first started by Bingyi Yang after losing a job at an oil retail agency. Inspired by sourcing and supply of cooking and vegetable oil, Bingyi Yang started…