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Business Research: Gap Inc Dissertation Example

5 / 5. 1

Discipline:
Business Studies
Chapter:
Methodology
Level:
PhD
Pages:
2
Words:
550
View Sample

Free Business Research: Gap Inc Dissertation Example

Business Research Proposal - Gap, Inc. <Name of Student> <University> Abstract Despite the fact that Gap, Inc. (GAP) is one of the largest clothing companies in the world, it has struggled in recent years to financially perform. This paper will focus on the primary catalysts responsible for plaguing the organization; including employee engagement, globalization, and sustainability. While companies must care for the well-being of employees, this paper addresses how GAP's human resource department should account for the welfare of the employees. Conversely, as globalization has led to the development of global businesses giving companies freedom of operation across continents; this has led to cases where some companies are involved in illegal employee conduct. This paper will explore the responsibilities the company has in stopping and preventing such practices from happening. Furthermore, it is vital that companies inform their customers concerning the sustainability of the goods that are sold. Customers have grown increasingly sensitive to the way the different products affect the environment during their production. As such, corporations have the duty of labeling the materials necessary to craft the goods. Keywords: Globalization, Sustainability, Employee engagement, Environmentally Friendly, Employee Motivation. Business Research Proposal - Gap Inc. Problem statement and background Global American accessories and clothing retailer Gap, Inc. is a company founded in the year 1969 by Doris and Donald Fisher. Operating in five divisions including Banana Republic, Intermix, Athleta, Old Navy, and Weddington Way, GAP one of the largest specialty retailers in the United States (CultureRx LLC, 2012). Similar to an increasing number of physical establishments such as Macy's and Sears, GAP has struggled immensely in recent years concerning employee engagement, globalization, and sustainability (Rosenblum, 2015). These problems are attributed to a...
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